With course managers remaining under pressure to operate more efficiently and grow revenues, Visage could be their savior – a cost-effective way to lower operating costs and attract more play by improving the golfer experience. The Visage comes packed with touch-screen technology, a 10.2-inch screen with 1000 nit brightness that automatically adjusts for changes in natural light and enhanced graphics of each hole. Visage, a joint development of Club Car and GPS Industries LLC, puts a robust set of features and benefits at the fingertips of golfers that include high res graphics, touch screen display, electronic score card for up to four players, tee shot distance, real time vehicle tracking, two-way standard messaging, pace of play and more. Visage’s ability to limit golf car access to sensitive areas also reduces labor time and costs for mowing and staking. Real-time positioning keeps the golf shop aware of each group’s exact location, making marshals more effective and improving pace of play. Courses can use the same functionality to send weather alerts and promote sales, special offers and lessons. Golfers can also book tee times before leaving the course.
Golfers can contact the grill or mobile beverage vehicles at any time, increasing the potential for additional snack and beverage orders and giving the course the opportunity to make available higher margin menu items. Visage helps course managers increase revenues, lower operating expenses, manage their assets and improve customer satisfaction with tools that include an improved two-way cellular communications enable a course and golfer to be in contact at any point during a round of golf. Visage utilises a combination of cellular, wireless and Global Positioning System technologies to create what Club Car calls the ‘new face of customer experience’. Known as Visage, the system represents the golf car industry’s most extensive marriage of vehicle and technology to help course managers address critical revenue and expense needs while enhancing customer satisfaction. The golf car giants have just introduced golf’s first mobile information system. A golf car’s primary function is transportation, but equipped with the right technology its potential goes far beyond moving golfers and their equipment, according to Club Car.
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